Tuesday, June 20, 2006

The marketplace is crying out for better 'Music Design'

Music Design is the process of designing the aural environment in specific spaces to suit the people who inhabit them. The process is comparable to the way that interior designers manipulate the decor, lighting and layout of a space to suit the visual aesthetic. If we assume that most public spaces have a music system in them, it is therefore critical that a better music design process is implemented. Most businesses accept that they need music, but do not understand that if they merely put on any type of music at any volume it will have a massively detrimental effect on theor customers, staff and brand image.

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