Tuesday, June 20, 2006

25% of our wakeful lives

We are subjected to music for 25% of our wakeful lives. This is obviously a rough estimate, but I would argue that the actual percentage is far greater. Think about your daily routine: Wake up to a radio alarm (Music!), Turn the TV on whilst you have breakfast (Music!), Get in your car to go to work (Music!), At work there is a background music system (Music!), Go for a walk round the shops at lunch (Music, Music, Music), and what do you do to relax at home (no prizes for guessing the answer to this...).

We are obsessed with the visual nature of our culture, but sound plays a massive part too. It is definitely more of a subconscious phenomenon, but can have an equally powerful effect on our behavior and mood.

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