Wednesday, February 13, 2008


"Priming in psychology refers to activating parts of particular representations or associations in memory just before carrying out an action or task. It is considered to be one of the manifestations of implicit memory. A property of priming is that the remembered item is remembered best in the form in which it was originally encountered. If a priming list is given in an auditory mode, then an auditory cue produces better performance than a visual cue."
so thinking about the applications of this.... hmmm... trade?

A person walks into a cafe which is playing just the same tune granny used to have on as she tucked them into bed. That person now feels warm and comfortable and at ease and ripe for selling lattes, muffins or Vashti Bunyan cd's. poor sod:
This person has been primed.

Last nights horizon was focused on choices and how they aren't ever really yours. (half shite talk from men in blazers or prescient future imagining Gibson readers) but also half scary Harvard business school graduates that will be making a killing, and worst of all you will ask them too.

Yes their example was of a warm drink and a cold drink but I'm more interested, of course, by music as a priming mechanism.

What's interesting is that we self medicate with music to prime ourselves all the time - think of the couple getting the mood right for a romantic dinner tomorrow night only to put on Goblin, Earth or Sunno))).
It won't happen! Or, if it does I can only expect that one of the participants will be dinner. No actually try it.

Funnily, there is a discussion knocks around my flat about what everyone will play at my funeral. Why mine i can't really say, but what seems to come to the fore is music which will either bring people into the correct level of Georgian maudlin black mood or the opposite and bittersweet the ceremony with all the fun I used to have. This sport has some real winners (I'm not telling) but what I want to know is - will I hear the Pointer Sisters one day as i approach the counter to buy a coffee only to corpse it???

So just watch when you're next in a shop and you start humming along - you're already beat.


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