Brian Eno pioneering audiovisual innovation in retail

Luminous is Brian Eno’s first large-scale installation of 77 Million Paintings in Selfridges, London and is his latest work from over 30 years as a visual artist.

It uses multiple monitors to display a constantly evolving painting, generated from handmade images, randomly combined by computers, creating an ever-changing ‘painting’ consisting of hand-made elements that evolve into almost countless variations.

Watch all 77 million possibilities and listen as layers if this trademark ambient audio mean that you never hear the same thing twice. This is a true marriage of sound and image.

Exhibition takes place on 27 January - 11 March in the Ultra Lounge - Lower Ground Floor - Oxford Street.

This exhibit shows how Selfridges are leading the way for how retail can use audio and visual to create immersive experiences for their customers. The ability to create sensory experiences will be the main way in which the high-street can compete with internet shopping sites.