Wednesday, January 10, 2007

Bad to Good Music Design

Ok, I have been extremely busy and been unable to post in the blog. However, I will endeavour in 2007 to post on a weekly basis. I have been continuing my search to find places and spaces with good music design. With my company Open Ear, we have been doing a trial at Chow Restaurant in Glasgow. This was a modern, young, hip and sophisticated Chinese restaurant located in the heart of the trendy Westend of Glasgow which was characterised by extremely poor music design. Music such as the greatest hits of those loveable divas Shania Twain, Mariah Carey and Britney Spears created a musical identity more akin to McDonalds than to a trendy restaurant.

With Open Ear, we trialed a new music design for Chow which has been working to great effect. We compiled music ranging from cutting edge folk/electronica, understated jazz and authentic oriental music from South Korea to create an atmosphere that was most conducive to its surroundings. Direct from the assistant managers mouth - "Using music selected by Open Ear has helped us create a more relaxed and welcoming environment that fits perfectly in our surroundings. We immediately noticed that customers have been more likely to stay for a coffee at the end of their meal, which has to be a good thing."

7 comments:

Heidi said...

Great feedback from Chow there. Clearly good for business. Will have to check it out again as have not been in for ages, not directly due to the music but more that the overall ambiance wasn't really there despite looking the part.

Marie said...

Funny you mentioned Mariah, she was on last time & it completely changed the experience of eating there! Great food but poor music has meant we tend to get takeout from there now. Might head back again to sample the new ambience! Was at a Chinese restaurant in Solihull at the weekend & it played ambient jazz and we all commented it gave the place a very relaxed atmosphere.

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